{"id":2347,"date":"2017-04-25T08:52:06","date_gmt":"2017-04-25T12:52:06","guid":{"rendered":"http:\/\/solutio-inc.com\/?p=2347"},"modified":"2019-11-14T09:27:06","modified_gmt":"2019-11-14T14:27:06","slug":"responsive-website-design-matters","status":"publish","type":"post","link":"https:\/\/solutio-inc.com\/responsive-website-design-matters\/","title":{"rendered":"Why Responsive Website Design Matters"},"content":{"rendered":"

More Than a Buzzword<\/strong><\/h1>\n

Responsive design is a buzzword you may have heard. If you have brushed it off as just so much jargon, you need to take a second look. Responsive website design matters when it comes to helping your business grow. It will<\/em> make a difference in your user\u2019s experience and in how your site ranks in search.<\/p>\n

Case in point: Have you ever been annoyed or frustrated by how slowly a website loaded on your smartphone or by how the page doesn\u2019t properly fit the screen? Did you give up? Did you move on to another site that popped up quickly or \u201cresponded\u201d to your screen size?<\/p>\n

That\u2019s what your customers may be doing if your website doesn\u2019t take a user\u2019s experience into account. When a user moves on to another site it essentially means a lost customer for you. That\u2019s called bounce<\/em> in our business. It\u2019s not the bounce you want. Responsive design can help you reduce your bounce rate.<\/p>\n

The Shapes of Things to Come<\/strong><\/h2>\n

If you remember TVs before the age of flat screens, you know how movies were reformatted to fit the screen. Pan-and-scan left a lot out of the film. Then broadcasters went to letterbox style, which created blank strips above and below the image. Ugh! Finally the industry changed the TV screen to the same ratio as theater screens. Problem solved!<\/p>\n

But how do you reformat your website to fit smart phones, tablets and<\/em> your laptop? These devices aren\u2019t going to use the same screen proportions any time soon. And what will you do as new devices come onto the market? Smart watches. Smart glasses. Smart clothing. What\u2019s next?<\/p>\n

What you need is a shape-shifting web design. Lucky for you shape-shifting design already exists. It\u2019s called responsive design.<\/p>\n

The Best of All Worlds<\/strong><\/h2>\n

Responsive design most simply put means a design that can be optimized for a wide range of devices. You could create a mobile-specific site, but the extra effort to build the coding into your original website is worth it. Users expect a similar experience regardless of the device they use to access your site. Responsive design ensures that consistency.<\/p>\n

Days of Future Past<\/em><\/strong><\/h3>\n

Another benefit of responsive design is what web designers call \u201cfuture-proofing\u201d your site. We all know how quickly technology evolves. A decade is long enough for the newest advance to become relegated with the dinosaurs of extinction. Responsive design gives you a shot at extending the life of your website.<\/p>\n

While we aren\u2019t ready to ditch our desktop or laptop computers yet, consider your own use of all the devices you own: traditional pc, tablet and smartphone. All the trends say we use our smartphones more than any other device.<\/p>\n