{"id":2347,"date":"2017-04-25T08:52:06","date_gmt":"2017-04-25T12:52:06","guid":{"rendered":"http:\/\/solutio-inc.com\/?p=2347"},"modified":"2019-11-14T09:27:06","modified_gmt":"2019-11-14T14:27:06","slug":"responsive-website-design-matters","status":"publish","type":"post","link":"https:\/\/solutio-inc.com\/responsive-website-design-matters\/","title":{"rendered":"Why Responsive Website Design Matters"},"content":{"rendered":"
Responsive design is a buzzword you may have heard. If you have brushed it off as just so much jargon, you need to take a second look. Responsive website design matters when it comes to helping your business grow. It will<\/em> make a difference in your user\u2019s experience and in how your site ranks in search.<\/p>\n Case in point: Have you ever been annoyed or frustrated by how slowly a website loaded on your smartphone or by how the page doesn\u2019t properly fit the screen? Did you give up? Did you move on to another site that popped up quickly or \u201cresponded\u201d to your screen size?<\/p>\n That\u2019s what your customers may be doing if your website doesn\u2019t take a user\u2019s experience into account. When a user moves on to another site it essentially means a lost customer for you. That\u2019s called bounce<\/em> in our business. It\u2019s not the bounce you want. Responsive design can help you reduce your bounce rate.<\/p>\n If you remember TVs before the age of flat screens, you know how movies were reformatted to fit the screen. Pan-and-scan left a lot out of the film. Then broadcasters went to letterbox style, which created blank strips above and below the image. Ugh! Finally the industry changed the TV screen to the same ratio as theater screens. Problem solved!<\/p>\n But how do you reformat your website to fit smart phones, tablets and<\/em> your laptop? These devices aren\u2019t going to use the same screen proportions any time soon. And what will you do as new devices come onto the market? Smart watches. Smart glasses. Smart clothing. What\u2019s next?<\/p>\n What you need is a shape-shifting web design. Lucky for you shape-shifting design already exists. It\u2019s called responsive design.<\/p>\n Responsive design most simply put means a design that can be optimized for a wide range of devices. You could create a mobile-specific site, but the extra effort to build the coding into your original website is worth it. Users expect a similar experience regardless of the device they use to access your site. Responsive design ensures that consistency.<\/p>\n Another benefit of responsive design is what web designers call \u201cfuture-proofing\u201d your site. We all know how quickly technology evolves. A decade is long enough for the newest advance to become relegated with the dinosaurs of extinction. Responsive design gives you a shot at extending the life of your website.<\/p>\n While we aren\u2019t ready to ditch our desktop or laptop computers yet, consider your own use of all the devices you own: traditional pc, tablet and smartphone. All the trends say we use our smartphones more than any other device.<\/p>\n We use smartphones to get directions, to find nearby coffee shops or restaurants, to find the best prices, to purchase stuff, to take photos, and to share stuff on social media.<\/p>\n Sounds like you really need to make sure that your website easily translates to mobile usage. That\u2019s why responsive website design matters.<\/p>\n The first web designs weren\u2019t very good by today\u2019s standards. Most pages were large blocks of text like a page out of a book. You had to scroll endlessly to find the information you needed at the bottom of a page that was too long for the screen.<\/p>\n In the newspaper industry, that\u2019s burying a story on the back page rather than placing it above the fold on the front page. These days, who lingers over anything? We want information and we want it now! Good web design helps readers navigate the site to get what they want quickly.<\/p>\n Lesson learned: Webpages aren\u2019t the same as book pages.<\/p>\n Web designers began designing for the new medium of the Internet. Computer screens are horizontal or landscape in orientation compared to a book page, which is usually vertical or portrait in orientation. One isn\u2019t better than the other, but a good designer takes advantage of the orientation.<\/p>\n Lesson unlearned: Web designers improved the look and navigation of websites. Maybe they learned that lesson too well. As new devices came on the market, designers still designed for the pc. Back to square one.<\/p>\n Laptops helped us cut the cord and made our computers portable. Tablets became the next step in evolution. Smaller. Lighter. Just as powerful. Another advantage was the ability to switch the orientation from landscape to portrait and back again. We love how a tablet automatically adjusts what we see on the screen without losing anything.<\/p>\n Lesson re-learned: Tablets aren\u2019t the same as laptops or desktops. Web designers started taking that into account.<\/p>\n Think of smartphones as tiny tablets on steroids. Do you know anyone who has one who goes anywhere without it? We didn\u2019t think so.<\/p>\n You absolutely need to capture your customers no matter which device they are using. Increasingly, that device is a smartphone. A smartphone is not a pc.<\/p>\n The upshot is that responsive web design matters. Your beautiful website functions perfectly on a traditional pc. However, it gets lost in translation to other devices. You need to remedy that situation.<\/p>\n And believe us, it does! We know you believe in providing the best customer service in your brick-and-mortar store. Your website also needs to provide that same customer service.<\/p>\n Here\u2019s what we know about the online user\/customer experience:<\/p>\n Why frustrate your customers with fine print? Do you know anyone who reads that?<\/p>\n Why frustrate tablet or smartphone users with an endless wait for your site to appear?<\/p>\n Would you<\/em> have the patience? Don\u2019t put your potential customers on hold!<\/p>\n When you take care of your online customers by providing the best user experience, you will improve your bottom line, regardless of the device they use. Responsive website design matters to your customers, but it matters to you too. Here are just a few of the reasons:<\/p>\n Here at Solutio we are ready to provide expert responsive website design. Think of us as your personal translator as you move from the online pc world to marketing your business for tablet and smartphone users. We\u2019ll write the code behind the screen so your business will speak fluently to your customers.<\/p>\n The time to make the leap into responsive design is now. Your customers are already using other devices to search and shop online. Solutio will ensure that your customers experience the same flawless navigation regardless of device.<\/p>\n Responsive website design truly matters. When Solutio incorporates responsive design into your website from the outset, one URL will do it all for your business.<\/p>\n So check Solutio out\u2014on your pc, your tablet and<\/em> your smartphone. Then contact us. We\u2019ll do the same for you!<\/p>\n <\/p>\n \u00a0<\/strong><\/p>\n Links: <\/strong><\/p>\n https:\/\/info.thespotonagency.com\/why-responsive-design-matters<\/a><\/p>\nThe Shapes of Things to Come<\/strong><\/h2>\n
The Best of All Worlds<\/strong><\/h2>\n
Days of Future Past<\/em><\/strong><\/h3>\n
\n
World One: Traditional PC<\/em><\/strong><\/h3>\n
World Two: Tablets<\/em><\/strong><\/h3>\n
World Three: Smartphones<\/em><\/strong><\/h3>\n
Don\u2019t Get Lost in Translation <\/strong><\/h2>\n
If it matters to users (potential customers)\u2026<\/em><\/strong><\/h3>\n
\n
\n
\n
It matters to you<\/em><\/strong><\/h3>\n
\n
Seamless Translation<\/strong><\/h2>\n