{"id":2408,"date":"2017-06-05T10:39:17","date_gmt":"2017-06-05T14:39:17","guid":{"rendered":"http:\/\/solutio-inc.com\/?p=2408"},"modified":"2019-11-14T14:18:45","modified_gmt":"2019-11-14T19:18:45","slug":"what-are-backlinks","status":"publish","type":"post","link":"https:\/\/solutio-inc.com\/what-are-backlinks\/","title":{"rendered":"What Are Backlinks?"},"content":{"rendered":"
Without links, there would be no web. Every website is interconnected to other sites by way of hyperlinks. Links are the glue that holds the internet together. So what are backlinks? Are they:<\/p>\n
It\u2019s important that you know what a backlink is and what it can do for your business. You can improve SEO through backlinks if you know how they work and take the time to cultivate quality backlinks. Take a shortcut, and your website could be penalized.<\/p>\n
With stakes potentially that high, you need to take the time to learn all you can about link building. The process can be time consuming and costly, but because link building improves SEO it will be worth the effort to do it correctly. Just don\u2019t expect overnight success.<\/p>\n
Backlinks can help boost your ranking on SEO. They can also backfire. Basically, a backlink is a referral. You know how referrals work in brick-and-mortar shops and businesses. A satisfied customer recommends your business to a friend. Now you have a new customer. Likewise, referrals from reputable websites will improve SEO through backlinks.<\/p>\n
On the web, a backlink sends you visitors, and if you can convert your visitor to a paying customer, you grow your business. The value of a backlink is based on the reputation or authority of the source. There is little to no value in a backlink from a questionable website. So how do you go about garnering those golden referrals?<\/p>\n
Of course there are shortcuts to building backlinks; there are plenty of ways to cheat. However, Google has caught on to dishonest backlink generation techniques, and they punish those caught using them. Just because you\u2019re conducting business online using the latest technology doesn\u2019t mean you can throw old-fashioned ethics out with yesterday\u2019s electronics.<\/p>\n
Your parents used to warn you about paying attention to the company you keep. Hang out with the wrong person and you can end up in trouble by association. It isn\u2019t always fair, but we do judge people and businesses by the company they keep.<\/p>\n
Remember those high school and college students who tried to buy their grades? Instead of writing a paper themselves, they bought one from a paper mill or paid a friend to write it for them. Those folks use the same strategy in trying to game the SEO ranking system. They rely on bogus website mills to buy backlinks. In this case, more is definitely not better.<\/p>\n
SEO ranking also takes into account your \u201cneighborhood.\u201d With the proliferation of the dark web, gambling sites, pornography, and phishing scams, you need to be vigilant about the sites to which you are linked. That also includes link exchange networks, which are often nothing more than a scam.<\/p>\n
When it comes to backlinks, quantity never outranks quality. \u201cNatural\u201d backlinks are the gold standard. External websites create links to your site because you offer great content that is relevant to them. They found you and they know their website visitors will appreciate your content. When this external website has a sterling reputation, they transfer their luster to you.<\/p>\n
Don\u2019t expect to cultivate dozens of natural backlinks quickly. The newest algorithms that are used to calculate SEO rankings will uncover an accumulation of backlinks that looks too good to be true and will penalize your website. Natural backlinks are earned over time, not overnight. The old adage of \u201cslow and steady wins the race\u201d applies to link building.<\/p>\n
Now that you know how valuable the right backlink can be and how detrimental the wrong ones are, how do you go about encouraging other sites to create a link to your site? Let\u2019s start with the basics.<\/p>\n
According to Nathan Gotch<\/a>, you need a three-pronged approach to improve SEO through backlinks. They are:<\/p>\n When your basics are in place, what should you do next? It can be hard to get noticed on the web. This is where the temptation to take an unethical shortcut can derail your business. That doesn\u2019t mean you have to sit passively by and hope the world will stumble onto your website. Just keep your link building campaign honest.<\/p>\n If you have ever supplied a link to another business or website, ask yourself what motivated you to do so. What value did it offer to your customers? What was that site\u2019s reputation? What you admire in others is what you want to aspire to be yourself.<\/p>\n Testimonials are one currency for building a reputation, but only if the testimonial comes from a trustworthy source and only if it\u2019s sincere. No doubt you\u2019ve seen customer product or service rating comments that sounded phony. Testimonials can still be a great starting point for your link building campaign. Just keep them real.<\/p>\n We hope you\u2019re convinced that link building improves SEO. But if you\u2019re unsure about developing an effective backlink building campaign on your own, the staff at Solutio<\/a> will be happy to guide you through the process. We can help you put together a winning strategy to improve your SEO, and we\u2019ll do it the right way. We\u2019ll also help you avoid the pitfalls that backfire.<\/p>\n We understand that you don\u2019t want to destroy your good name and reputation by making a misstep. That\u2019s why our philosophy is \u201cnatural and organic only\u201d when it comes to backlinks. Our reputation is also on the line, so our focus is always on honesty and integrity in our business dealings.<\/p>\n Solutio\u2019s expertise is in developing dynamic digital marketing strategies. We want to use our expertise to help you improve SEO through backlinks as part of an overall marketing strategy. We want to help your business grow. When you succeed, we succeed.<\/p>\n Contact Solutio<\/a> for advice on all things digital. It\u2019s what we do. We\u2019re here to help you in any way we can. Just don\u2019t expect us to help you with your golf swing.<\/p>\n \u00a0<\/strong><\/p>\n Links:<\/strong><\/p>\n https:\/\/www.gotchseo.com\/backlinks\/<\/a><\/p>\n https:\/\/moz.com\/beginners-guide-to-seo\/growing-popularity-and-links<\/a><\/p>\n\n
How to Get Noticed<\/strong><\/h2>\n
Your Missing Link<\/strong><\/h2>\n