You no longer live in the moment. Face it\u2014you live in micro-moments:<\/p>\n
If that\u2019s how you live your life, what does it mean for running your business? Is your business prepared for micro-moments?<\/p>\n
If \u201cright here, right now\u201d describes your life, you should assume that it describes your customers\u2019 lives, too. Google coined the word micro-moment<\/em> to capture how consumers use their phones as they work through the process of making purchases. Few people leisurely browse<\/em> the web these days. Google characterizes search habits, especially on mobile phones, as \u201cbursts.\u201d<\/p>\n The same goes for retail shopping behavior. Customers browse less. Most are on a mission to find, buy, and be on their way. Current estimates say that the average consumer has 150 micro-moments every day! Your phone is at hand, so you seize the micro-moment and do a quick search. Then you are on to the next moment.<\/p>\n Your business needs to capture customers during these micro-moments if you want to compete for your share of purchases. To do that, you need to understand the different kinds of micro-moments that prompt mobile searches in order to maximize your marketing efforts.<\/p>\n Four key moments in the purchasing process that you should consider are:<\/p>\n If you only set your sights on the \u201cI want to buy\u201d micro-moment, you are losing customers who are engaging in one of the other three. You will dramatically increase your chances of capturing those customers if your marketing strategy addresses the other micro-moments that lead up to a purchase.<\/p>\n You have a website. You have a website optimized for mobile. You have a blog. Now you need to take the next step\u2014optimize for micro-moments. You need to assess how your customers engage across platforms as they decide what they purchase. You need to devise a strategy for each of the four key micro-moments.<\/p>\n First, make sure you<\/em> show up. When is the last time you searched for your business? Check both online and on mobile. If you have trouble finding yourself, imagine how difficult it is for your customers! If there\u2019s a problem here, you need to fix it first.<\/p>\n Next, make sure your platforms are coordinating their efforts, not competing against each other. Don\u2019t pit your online retail against your in-store sales. Your call center isn\u2019t a separate entity either. Each platform exists to serve the disparate needs of your customers. Your preferred platform as a consumer might not be your customer\u2019s favorite.<\/p>\n Remember\u2014it\u2019s not about you; it\u2019s about your customer. Customers can find a product on a mobile phone search and opt to call-in an order, find your retail location and purchase it (after checking your inventory), or wait and purchase online from a desktop computer. Let your customers choose the option that works for them.<\/p>\n One of the biggest mistakes in preparing for micro-moments is trying to cram too much content into them. Don\u2019t ask your customers to bite off more than they can chew. Think in terms of nibbles and nuggets of information. When it comes to video, think in terms of video clips rather than full-length feature films.<\/p>\n Prepare for micro-moments by dividing your content into smaller bites. Keep in mind that small bites still need to be packed with useful information, not empty calories. If writing content isn\u2019t your strength, invest in hiring that task out. Every word needs to count.<\/p>\n You don\u2019t propose at the end of a first date, so don\u2019t expect a customer to click buy at the end of every micro-moment. Your customers are likely on overload. You don\u2019t want to scare them off by bombarding them with useless information or pushing them to purchase before they\u2019re ready.<\/p>\n When customers \u201cwant to know,\u201d don\u2019t give them \u201cwhere to go.\u201d Match your marketing to the micro-moment. \u201cWant to buy\u201d marketing only works for \u201cwant to buy\u201d micro-moments.<\/p>\n If you offer customers a useful tidbit, they\u2019ll come back for more. Give them a trail of nuggets for each key micro-moment and they\u2019ll end up at your door, items in their carts, ready to make a purchase. Those non-purchasing micro-moments are part of the journey. Entice them, moment by micro-moment.<\/p>\n If you\u2019re feeling like you\u2019re being asked to learn to juggle with flaming torches, Solutio understands. You feel in control as long as you only have to coordinate one micro-moment strategy on a single platform. However, now you\u2019re expected to keep an eye on four types of micro-moments across multiple platforms. You\u2019re not ready to do this, much less do it alone.<\/p>\n That\u2019s where Solutio can help. We do more than website design. We also provide digital marketing services. Our consulting services run the gamut:<\/p>\n When it comes to developing a targeted strategy for micro-moment marketing, Solutio has expertise in site optimization and content creation. That means we can help you ensure a positive user experience whether the user is viewing your site on a desktop computer or mobile device. It also means we can provide useful information that gets noticed. Both are key to effective micro-moment marketing.<\/p>\n Timing is everything. When a customer searches to satisfy a curiosity in order to know, do, go, see, or buy, you need to be ready. It only takes a moment to capture that customer; it also only takes a micro-moment to lose one.<\/p>\n By understanding each type of micro-moment and devising a strategy to be there when one strikes a potential customer, you\u2019ll gain momentum in your digital presence.<\/p>\n Now it\u2019s your turn to take a moment. Pick up the phone and call us at 989.486.9283<\/strong> if you prefer to hear a real voice right now. Shoot us an email inquiry<\/a> if that fits your daily workflow better. Either way, we\u2019ll respond to your questions and set up a free consultation.<\/p>\n Don\u2019t wait another micro-moment. Let\u2019s get started now.<\/p>\n Links: <\/strong><\/p>\n https:\/\/www.inc.com\/jonathan-lacoste\/wtf-is-micro-moment-marketing.html<\/a><\/p>\nNot all micro-moments are alike<\/strong><\/h2>\n
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Prepare for Micro-Moments<\/strong><\/h2>\n
Meet your customers\u2019 needs<\/strong><\/h2>\n
Nibbles and nuggets<\/em><\/strong><\/h3>\n
Wooing your customer<\/em><\/strong><\/h3>\n
Put it all together<\/strong><\/h2>\n
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It only takes a moment<\/strong><\/h2>\n