{"id":2696,"date":"2017-12-28T12:07:15","date_gmt":"2017-12-28T17:07:15","guid":{"rendered":"http:\/\/solutio-inc.com\/?p=2696"},"modified":"2019-11-15T08:47:37","modified_gmt":"2019-11-15T13:47:37","slug":"reach-millennials-social-media-strategy","status":"publish","type":"post","link":"https:\/\/solutio-inc.com\/reach-millennials-social-media-strategy\/","title":{"rendered":"How to Reach Millennials through Your Social Media Strategy"},"content":{"rendered":"

Media Savvy Millennials<\/strong><\/h2>\n

Media and Millennials go together like meme<\/em> and mayne<\/em>, but does your current social media strategy work with them? Even if your marketing efforts have succeeded with other demographics, you might still wonder how to reach Millennials through your social media strategy. The usual strategies often fall flat with them.<\/p>\n

However, that\u2019s no reason to worry. Solutio can help. We have fresh ideas to target those elusive Millennials. And the first step in building an effective social media strategy to reach them is to understand what makes Millennials unique.<\/p>\n

If you have marketed to 18- to 34-year-olds before, don\u2019t assume that those past strategies will work with Millennials. This age group is light-years removed from generations past. The youngest members of this generation were born in the new millennium, so throw out your old play book\u2014it won\u2019t work with these young adults. They were born wired.<\/p>\n

As savvy as these Millennials are, your social media strategy will need to be savvier in order to get past their defenses. You can find lengthy lists of advice to market to Millennials, but adopting these four strategies will improve your chances of communicating with them.<\/p>\n

1. Goin\u2019 Mobile. <\/strong><\/h3>\n

Who is never without a smartphone? Millennials. In fact 85% of them own a mobile phone. The world\u2019s their home when they\u2019re mobile. It\u2019s how they stay connected. They talk, they text, and take pix. They search and find. They play and they pay. They get newsfeeds. They store their lives in the cloud.<\/p>\n

If your social media strategy isn\u2019t geared for mobile, you simply won\u2019t reach Millennials. Your strategy must be designed specifically for mobile; it can\u2019t be an after-thought. Of course Millennials use platforms other than mobile, but your social media strategy needs to reflect the first choice of Millennials, not yours.<\/p>\n

Does your business have a YouTube channel? Are you on Twitter? Instagram? Snapchat? Good. But don\u2019t stop there. Not all Millennials are alike. Are you also on Pinterest? Reddit? Tumblr? Better.<\/p>\n

Keeping up with Millennials doesn\u2019t allow you to rest. As soon as the world catches up with them, they are on to the next thing. Best? As soon as you detect a new trend, jump on it!<\/p>\n

Millennials are mobile in many ways. Short attention spans define Millennials so switch up your content frequently when you go mobile. Traditional marketing relies heavily on the concept of repetition, but Millennials tune out the same old same old. You\u2019ll only irritate them if your social media strategy doesn\u2019t offer new content.<\/p>\n

2. Authenticity.<\/strong><\/h3>\n

New, fresh content will only work with Millennials, however, if they consider it authentic. Being media savvy means Millennials can sense anything phony or contrived. They are immune to advertising hype. New and improved is old and worn.<\/p>\n

In place of traditional ads, your social media strategy should focus on information. Here are your rules:<\/p>\n