{"id":2855,"date":"2018-05-01T15:45:03","date_gmt":"2018-05-01T19:45:03","guid":{"rendered":"http:\/\/solutio-inc.com\/?p=2855"},"modified":"2019-11-14T09:02:56","modified_gmt":"2019-11-14T14:02:56","slug":"outdated-website-hurting-business","status":"publish","type":"post","link":"https:\/\/solutio-inc.com\/outdated-website-hurting-business\/","title":{"rendered":"How Your Outdated Website Is Hurting Your Business"},"content":{"rendered":"<h2><strong>Is Your Site Helping or Hurting?<\/strong><\/h2>\n<p>Is your website a dinosaur? Three years in website age means your site is obsolete. Sure, you have a website, but simply having one isn\u2019t enough. You need to know how your outdated website is hurting your business. If your site isn\u2019t fresh, it\u2019s time to update your website.<\/p>\n<h3><strong>Your site is a dinosaur if \u2026<\/strong><\/h3>\n<p>We weren\u2019t overstating that a three-year-old website is obsolete. Some media experts put two years as a more accurate expiration date. Sadly, many business owners don\u2019t update their websites because they don\u2019t see increased traffic from them. What they\u2019re missing is how a redesigned website could turn that situation around.<\/p>\n<p>So here are a few check list points to help you evaluate how an old website can hurt your business:<\/p>\n<ul>\n<li>When was it designed? If your answer is three or more years, you need an intervention! If your answer is two years, start planning now to revamp your website. Customers quickly develop a \u201cbeen there, seen that\u201d mentality. If there isn\u2019t anything new, customers quit coming back. It\u2019s time to update your website!<\/li>\n<li>Who designed your website? If you hired the next-door neighbor\u2019s kid, it\u2019s time to enlist a professional. Just because teens are adept at using social media, it doesn\u2019t mean that they can build a technologically savvy business website. You get what you pay for. It\u2019s time to update your website!<\/li>\n<li>Is your website mobile-friendly? If your answer is \u201cno\u201d or \u201cI don\u2019t know,\u201d you\u2019re losing customers. The majority of searches are conducted on mobile devices. If you haven\u2019t designed your website to scale for mobile, you risk alienating potential customers. It\u2019s time to update your website!<\/li>\n<li>Is flash animation your idea of cutting-edge? We have news for you: flash is pass\u00e9. It\u2019s only part of a common problem of visual clutter. Rather than attracting attention, clutter makes it harder for your customers to navigate your website and find the information they need. It\u2019s time to update your website!<\/li>\n<li>When was the last time you checked your ranking? Without fresh content, your ranking will sink, making it next to impossible to generate new customers because you won\u2019t be found in organic search. It\u2019s time to update your website!<\/li>\n<\/ul>\n<p>The truth can be hard to take, especially if that website was one you designed. It was your baby. However, if you refuse to take a hard, honest look, that old website can hurt your business. It\u2019s time to do something!<\/p>\n<h3><strong>A dinosaur no more!<\/strong><\/h3>\n<p>You know you have a problem; so what do you do now? First thing, call Solutio to set up a free consultation. We can help you address all five points in our checklist. Here\u2019s what we can do to update your website:<\/p>\n<ul>\n<li>There\u2019s no excuse for an outdated website. You wouldn\u2019t be satisfied with three years of dust on your shelves! Don\u2019t be complacent about your website! Solutio can update your website and keep it fresh with new content in the form of monthly blogs and customer testimonials.<\/li>\n<li>Whether it was the neighbor kid who designed your website or a professional\u2014even us!\u2014it\u2019s time to rethink and redesign your website after three years. Solutio keeps up with all the latest trends in digital marketing and web design. If we didn\u2019t, we wouldn\u2019t stay in business. And we practice what we preach. Our website is about three years old and we\u2019re getting close to launching a whole new site!<\/li>\n<li>Technology has changed over the last three years. The desktop computer has its place, but well over half of all searches are now conducted on mobile devices \u2013 and this is ever increasing. Solutio can redesign your website with mobile in mind. Your website will function appropriately on either platform.<\/li>\n<li>Attention-getting gimmicks fail to attract customers. Solutio doesn\u2019t rely on all the bells and whistles, such as flash animation or fifty different fonts, to spice up a website. We stick to the basics: simple, elegant design and easy navigation. We clear the clutter. Your customers will thank you!<\/li>\n<li>Ranking is everything in digital marketing. Solutio has experts in search engine optimization. Update your website and you\u2019ll see a higher ranking. Freshen your content on a regular basis and you\u2019ll keep it there. We can help you with constructing a new website and with keeping it fresh.<\/li>\n<\/ul>\n<h2><strong>What Customers Want<\/strong><\/h2>\n<p>Customers have a short wish list.<\/p>\n<ul>\n<li>Contact info. Yep. They want your phone number. Don\u2019t hide it in the fine print at the bottom of the page. Same goes for your business address and email. They can\u2019t call or stop in without this vital information!<\/li>\n<li>Your backstory. Customers want a sense of who you are. That goes for your staff as well. Digital marketing needs to connect customers to you\u2014real people! As old-fashioned as it might sound, people want to know with whom they\u2019re doing business.<\/li>\n<li>Speed and ease. Customers are impatient. They hate watching spinning wheels waiting for a page to load. It\u2019s all the excuse they need to move on to another website. And no one enjoys clicking on every drop down menu item trying to find the one you want because the headings aren\u2019t clear.<\/li>\n<\/ul>\n<p>An old website can hurt your business by not providing these basic expectations. Solutio will make certain that these key needs are met.<\/p>\n<h3><strong>From dinosaur to dynamic<\/strong><\/h3>\n<p>There\u2019s one more element to a great website we haven\u2019t mentioned yet. Let your customers know what you want them to do! It\u2019s called a \u201ccall to action\u201d in the marketing business.<\/p>\n<p>What would you think of a sales rep who made business calls and never asked a client for the sale? Your website makes a sales pitch, but your pitch isn\u2019t complete without telling your customers what you want them to do.<\/p>\n<p>It\u2019s a simple idea, and yet too many websites never bother to close the sale. Asking for the sale isn\u2019t being pushy. It\u2019s simply being clear!<\/p>\n<p>So what does a call to action look like? It looks like this:<\/p>\n<p>We\u2019ve told you how an old website can hurt your business. We\u2019ve told you how Solutio can update your website. The only thing left that you need to know is how to contact us.<\/p>\n<p>So here\u2019s how you can get ahold of us:<\/p>\n<ul>\n<li>Call us at 989.486.9283<\/li>\n<li>Stop in at 208 W. Wackerly in Midland during normal business hours<\/li>\n<\/ul>\n<p>Is that so hard to do?<\/p>\n<p>Does your once-stylish image from high school days now makes you cringe and say, \u201cWhat was I thinking?\u201d Just like a personal makeover that sheds your 1980s mullet or Aqua Net bangs, an updated look will do wonders for your professional image. You\u2019ll love what we can do for your website!<\/p>\n<p>You\u2019ll have no reason to cringe when you look at your fresh, updated website designed by Solutio. Potential customers will be impressed by your professional image that reflects well on your business.<\/p>\n<p>So what\u2019s holding you back? <a href=\"http:\/\/solutio-inc.com\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Contact Solutio<\/strong><\/a> today!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Links: <\/strong><\/p>\n<p><a href=\"https:\/\/www.vartuoso.com\/2017\/10\/25\/outdated-website-losing-business\/\">https:\/\/www.vartuoso.com\/2017\/10\/25\/outdated-website-losing-business\/<\/a><\/p>\n<p><a href=\"http:\/\/serpentinewebsolutions.com\/5-ways-old-websites-hurt-your-business\/\">http:\/\/serpentinewebsolutions.com\/5-ways-old-websites-hurt-your-business\/<\/a><\/p>\n<p><a href=\"http:\/\/www.voovadigital.com\/why-having-an-old-website-actually-hurts-your-business\/\">http:\/\/www.voovadigital.com\/why-having-an-old-website-actually-hurts-your-business\/<\/a><\/p>\n<p><a href=\"http:\/\/www.imaginatemedia.com\/7-ways-bad-website-hurts-business\/\">http:\/\/www.imaginatemedia.com\/7-ways-bad-website-hurts-business\/<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is your website a dinosaur? Three years in website age means your site is obsolete. Sure, you have a website, but simply having one isn\u2019t enough. You need to know how your outdated website is hurting your business. If your site isn\u2019t fresh, it\u2019s time to update your website.<\/p>\n","protected":false},"author":4,"featured_media":2856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[144,3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Your Outdated Website Is Hurting Your Business - Solutio<\/title>\n<meta name=\"description\" content=\"Is your website a dinosaur? Three years in website age means your site is obsolete. Sure, you have a website, but simply having one isn\u2019t enough. You need to know how your outdated website is hurting your business. If your site isn\u2019t fresh, it\u2019s time to update your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutio-inc.com\/outdated-website-hurting-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Your Outdated Website Is Hurting Your Business\" \/>\n<meta property=\"og:description\" content=\"Is your website a dinosaur? Three years in website age means your site is obsolete. Sure, you have a website, but simply having one isn\u2019t enough. You need to know how your outdated website is hurting your business. 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