Have you noticed how websites have started to look alike? You know the web design trends: the same fonts, the same muted colors, the same grid layout. The only thing that changes is the company name. If you want to stand out, there are six web design trends that your business should care about.<\/p>\n
The World Wide Web has grown exponentially over the past decade. You have already jumped on the mobile-friendly trend to stay relevant (if you haven\u2019t, you need to<\/a>). But you could still get left behind if you don\u2019t pay attention to these other emerging trends.<\/p>\n Don\u2019t dismiss some of the new trends as mere window dressing. Web design and your business should work together to promote growth. And just as the fa\u00e7ade of your business conveys whether you\u2019ve seen better days or you\u2019re thriving, your web presence has an impact, too.<\/p>\n Are you tired of the grid? So are your clients! We\u2019re not advocating for clutter. We are suggesting that a rigidly symmetric design isn\u2019t your only option. Artists have known this for centuries.<\/p>\n This web design trend emphasizes a dynamic and fluid layout to reflect what\u2019s unique about your business. The layout should grow out of your business needs, not demand that your business fit a pre-conceived grid.<\/p>\n Every element of your business doesn\u2019t deserve equal weight. An asymmetric layout can highlight\u2014or give extra weight to\u2014what\u2019s most important. The visual layout should emphasize what\u2019s most important.<\/p>\n Asymmetry for its own sake can go awry, so make sure your designer\u2019s experimental layout reflects well on your business. Asymmetrical layouts still need to make sense to your website visitors.<\/p>\n Asymmetry can provide an opportunity to make your website memorable. You didn\u2019t build your business by following a simple template. Don\u2019t settle for a cookie-cutter web design. Your web design and your business deserve to be one-of-a-kind.<\/p>\n Some fonts work well on the web. They make content easier to read. And some fonts are simply beautiful. Certain fonts also pair well: one is used for the body of the text and the other for headlines.<\/p>\n Unfortunately, some fonts and combinations have become so popular that they\u2019re almost the only ones you ever see. What was once a new web design trend has become the default design choice. With all the font options available, it\u2019s time to rethink your go-to font favorites.<\/p>\n Technology has improved over the early years of the Internet. Higher resolutions across all devices allow custom fonts to translate well to any screen. It\u2019s time to take advantage of those technological advances and make your website stand out from the rest.<\/p>\n When you play it safe and only use fonts that blend in with every other website, you simply won\u2019t get noticed. Find a font that\u2019s as distinctive as you and your business are.<\/p>\n Another technological advance allows designers to use more saturated colors. Soft pastels have a place, but it\u2019s good to have a choice. Bold colors will convey the vibrancy of your business better than a pale palette.<\/p>\n Other web design trends related to color involve a move away from flat designs. Shadows create an illusion of depth. A skillful designer uses shadow and depth to draw the viewer into the image.<\/p>\n Another technique that is part of this web design trend is the use of gradients. They make bland, flat images more appealing. You can use gradients subtly to add interest to a background color. Increasingly, designers are using bolder gradients, and using them in novel ways, such as over photos.<\/p>\n There\u2019s a time and place to use stock images. It\u2019s quick and easy to browse through them and then simply cut and paste. The only problem is that everyone else is browsing through the same collection of stock images. You end up using the same images your competitors are using.<\/p>\n Illustrations are a handmade element that adds a touch of authenticity that\u2019s refreshing to see in a digital world. Illustrations can be whimsical or scientifically exacting. Either way, they are unique to your website.<\/p>\n Custom illustrations aren\u2019t free, but they can be worth every penny. You get exactly the image you want, and it\u2019s yours alone. It sets your business apart from your competitors. It says you don\u2019t cut corners. It says quality.<\/p>\n Isn\u2019t that the message you want to send to potential customers? This is a web design trend you can\u2019t afford to ignore.<\/p>\n The web is increasingly dominated by video. The rise of YouTube should have tipped you off about this web design trend. If your website is limited to text and static images, you aren\u2019t taking advantage of the web\u2019s ability to be a fully multimedia experience.<\/p>\n If you aren\u2019t sure where to start, consider changing your customer testimonials from a written to video format. People do read the testimonials, but seeing and hearing customers add authenticity.<\/p>\n Animation also enlivens an otherwise ordinary webpage. The right animation of your business logo draws attention to it. Just make sure it\u2019s the good kind of attention!<\/p>\n Why does movement work? It\u2019s built into human vision. We automatically turn our eyes to see what\u2019s moving. Using video and animation strategically catches the attention of viewers and draws them to the content you want them to see.<\/p>\n If you aren\u2019t engaging this web design trend, you\u2019re losing out on controlling your customers\u2019 website experiences.<\/p>\n How do you address the need to provide detailed information and yet avoid annoying clients who are trying to find information quickly? Web design trends offer you two related strategies: telling a compelling story and developing content hubs.<\/p>\n Content hubs set up a fresh way to conceptualize your site map. Rather than the traditional linear tree model, content hubs look like interlocking wheels with hubs and spokes. The hub provides the focus of content. The spokes offer depth or breadth to the content.<\/p>\n Storytelling enriches your content. Website visitors only become engaged when your content is compelling. Yes, they\u2019re looking for information. But when is the last time you enjoyed reading content that resembled a periodic chart?<\/p>\n It\u2019s no small task to coordinate form and content. When your web designer gets it right, you\u2019ll see a pay-off in an improved SEO. And that means more traffic on your website. This web design trend is too significant to not take into account.<\/p>\n Ignore these web design trends at your own peril. Typography, color, and animation can be discounted as simply \u201cicing on the cake.\u201d But let\u2019s face it; most people eat cake with icing, not plain cake!<\/p>\n To get the whole package you need expertise in content writing, graphic design, and videography. And you need a creative director who can assemble it all into one cohesive web design. Solutio has that team already assembled for you.<\/p>\n We\u2019re ready to upgrade your look. Our team can create content hubs with compelling storytelling. We\u2019ll support your content with an original color palette and typography choices to make your business stand out.<\/p>\n Call us today at (989) 486-9283<\/strong> to schedule a free consultation or Contact Us<\/strong><\/a>. See how web design and your business can go from plain and ordinary to outstanding.<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Links:<\/p>\n https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2018\/04\/24\/the-four-web-design-trends- businesses-should-actually-care-about\/amp\/<\/a><\/p>\n https:\/\/99designs.com\/blog\/trends\/web-design-trends-2018\/<\/a><\/p>\nMore than Good Looks<\/strong><\/h2>\n
1. Asymmetric layout<\/strong><\/h3>\n
2. Typography<\/strong><\/h3>\n
3. Color palette<\/strong><\/h3>\n
4. Custom illustrations\u00a0<\/strong><\/h3>\n
5. Video\/Animation<\/strong><\/h3>\n
6. Content Hubs\/Storytelling\u00a0<\/strong><\/h3>\n
Update Your Look Now<\/strong><\/h2>\n