SEM

Designing effective ‘search’ campaigns with Google Adwords, that will quickly connect your potential customers with your business.

What is SEM?

SEM is short for ‘Search Engine Management’, and is the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

Do you want to increase the number of visitors to your website in the hopes that you will acquire new customers or clients?  Does your website rank among the first two pages of a search from the major search engines like Google and Yahoo?  No?  Then it is time that you let our phenomenal team at Solutio, Inc. increase your website traffic using SEM!
Are SEO and SEM the same?
They are not the same, although the two terms have been used interchangeably.  When our team has completed SEO on your website, we have “organically” ensured that it will show up in the major search engines such as Google.  But that doesn’t make sure that your website will be highly ranked!  When our team puts your website through the ringers of SEM, we “transplant” your company’s information into major search engines to ensure a high ranking in a search!  By completing this procedure, we ensure that your company will now:
·         Be found on all major search engines, like Google
·         Be listed on the first page of a search

Get Results with SEM!
It is commonly heard from business owners that the public already knows who they are and what they do.  If that was true, wouldn’t your company be so busy that you wouldn’t need a website to advertise and attract new customers?  There is always room for growth in your business!  Why leave it to fate to be discovered in a search?

AdWords
When a business uses AdWords, keywords are chosen based upon their relevancy to your business as well as by the phrases that people use when searching the web.  When your keyword is searched for, your ad is triggered to appear.  Your ad will be found by potential customers under the heading “Sponsored Links” on the right-hand side or above the Google search results.   When your ad is clicked on, potential customers will be directed to your website.

What is AdWords?

AdWords is Google’s advertising service.  This service is set up in a way that allows advertisers to bid on particular keywords so that their clickable ad appears in Google’s search results.  This program allows businesses to set a budget for advertising and the only time that requires a payment is when someone clicks on the ad.  Contact Solutio today to get your campaign started.

How does it work?
When a business uses AdWords, keywords are chosen based upon their relevancy to your business as well as by the phrases that people use when searching the web.  When your keyword is searched for, your ad is triggered to appear.  Your ad will be found by potential customers under the heading “Sponsored Links” on the right-hand side or above the Google search results.   When your ad is clicked on, potential customers will be directed to your website.
AdWord Matches
When you are selecting keywords for your campaign, you should be aware that there are different matching options available.  These options include:
·         Broad Match – This option reaches the most users and your ad shows whenever your keyword is searched for.
·         Negative Match – This option will prevent your ad from showing whenever your keyword is searched for.
·         Phrase Match – Your ad will appear when a search matches your exact phrase.
·         Exact Match – Your ad will show only for searches that exclusively matches the exact phrase.

SOLŪTIŌ Inc.

208 W. Wackerly St.

Midland, MI 48640

Tel: 989 486 9283

Copyright © 2018 SOLUTIO Inc. All rights reserved.

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