Designing effective ‘search’ campaigns with Google Adwords, that will quickly connect your potential customers with your business.

What is SEM?

SEM is short for ‘Search Engine Management’, and is the promotion of websites by increasing their visibility in search engine results pages (SERPs), primarily through paid advertising.

Do you want to increase the number of visitors to your website in the hopes that you will acquire new customers or clients?  Does your website rank among the first two pages of a search from the major search engines like Google and Bing?  No?  Then it is time that you let our phenomenal team at Solutio increase your website traffic using SEM!
Are SEO and SEM the same?
They are not the same, although the two terms have been used interchangeably.  When our team has completed SEO on your website, we have “organically” ensured that it has the best chance to show up in the major search engines such as Google.  But that doesn’t ensure that your website will be highly ranked!  Our team will research keywords within your industry and where your SEM dollars may be best spent to get the results you desire:
  • Get found on all major search engines, like Google
  • Get listed on the top of the first page of a search

Get Results with SEM!
It is commonly heard from business owners that the public already knows who they are and what they do.  If that was true, wouldn’t your company be so busy that you wouldn’t need a website to advertise and attract new customers?  There is always room for growth in your business!  Why leave it to fate to be discovered in a search?

When a business uses AdWords, keywords are chosen based upon their relevancy to your business as well as by the phrases that people use when searching the web.  When your keyword is searched for, your ad is triggered to appear.  Your ad will be found by potential customers under the heading “Sponsored Links” on the right-hand side or above the Google search results.   When your ad is clicked on, potential customers will be directed to your website.

What is AdWords?

AdWords is Google’s advertising service.  This service is set up in a way that allows advertisers to bid on particular keywords so that their clickable ad appears in Google’s search results.  This program allows businesses to set a budget for advertising and you only pay when someone clicks on the ad. 

Contact Solutio today to get your campaign started.


7403 W Wackerly St.

Midland, MI 48641

Tel: 989 486 9283

[email protected]

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