Media and Millennials go together like meme and mayne, but does your current social media strategy work with them? Even if your marketing efforts have succeeded with other demographics, you might still wonder how to reach Millennials through your social media strategy. The usual strategies often fall flat with them.
Although he didn’t coin the phrase, when Bill Gates proclaimed in 1996 that “content is king,” he was applying this advertising and marketing statement to the Internet. The Internet has come a long way in the interceding decades. Video content is now the new king. But for all the video on the Internet, too many businesses apparently still need to be convinced why video content is king because they certainly aren’t using video to their advantage.
When you comparison-shop for a service or product, do you read Google reviews and pay attention to a business’s star rating? Of course, you do! As a business owner, do you pay attention to your Google reviews? You should! When your stars don’t match your real world reputation, it’s time to start getting reviews to boost your Google ranking!
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