Although he didn’t coin the phrase, when Bill Gates proclaimed in 1996 that “content is king,” he was applying this advertising and marketing statement to the Internet. The Internet has come a long way in the interceding decades. Video content is now the new king. But for all the video on the Internet, too many businesses apparently still need to be convinced why video content is king because they certainly aren’t using video to their advantage.
When you comparison-shop for a service or product, do you read Google reviews and pay attention to a business’s star rating? Of course, you do! As a business owner, do you pay attention to your Google reviews? You should! When your stars don’t match your real world reputation, it’s time to start getting reviews to boost your Google ranking!
You no longer live in the moment. Face it—you live in micro-moments:
When your washer is beyond repair, a quick search tells you the pros and cons of top vs. front-loading machines. When you want to know, information is at your fingertip.
When you need caffeine out-of-town, a “nearest” search satisfies your craving. When you’re on the go, your mobile phone points the way.
When the printed instructions are lacking, you find your pick of videos in the blink of an eye. When you need “do” to be “done,” a video clip shows you how.
When you’re standing in the aisle debating which one to buy, the answer appears in a split second. When you’re ready to buy, your phone tells you which is “best.”
If that’s how you live your life, what does it mean for running your business? Is your business prepared for micro-moments?
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