Dec 28, 2017 | Digital Marketing, Social Media, Social Media Marketing
Media and Millennials go together like meme and mayne, but does your current social media strategy work with them? Even if your marketing efforts have succeeded with other demographics, you might still wonder how to reach Millennials through your social media strategy. The usual strategies often fall flat with them.
Oct 24, 2017 | Digital Marketing, Search Engines
When you comparison-shop for a service or product, do you read Google reviews and pay attention to a business’s star rating? Of course, you do! As a business owner, do you pay attention to your Google reviews? You should! When your stars don’t match your real world reputation, it’s time to start getting reviews to boost your Google ranking!
Sep 18, 2017 | Blogging, Digital Marketing
You no longer live in the moment. Face it—you live in micro-moments:
When your washer is beyond repair, a quick search tells you the pros and cons of top vs. front-loading machines. When you want to know, information is at your fingertip.
When you need caffeine out-of-town, a “nearest” search satisfies your craving. When you’re on the go, your mobile phone points the way.
When the printed instructions are lacking, you find your pick of videos in the blink of an eye. When you need “do” to be “done,” a video clip shows you how.
When you’re standing in the aisle debating which one to buy, the answer appears in a split second. When you’re ready to buy, your phone tells you which is “best.”
If that’s how you live your life, what does it mean for running your business? Is your business prepared for micro-moments?
Aug 16, 2017 | Blogging, Digital Marketing, SEO, Social MediaEvery Small Business Should Be Blogging Blog, blog, blog! Everywhere you look, everyone seems to be blogging! Does the world need yet one more blog? If your business doesn’t already have a blog, then the answer is yes! Because there are plenty of reasons why your...
Jul 21, 2017 | Digital Marketing, Search Engines, SEO
Short and sweet, a Google My Business listing can be a significant part of your presence on the web. When customers are searching for a product or service, Google My Business provides the directional arrow to you. The benefits of claiming your Google My Business listing are many, and it would be more than a missed opportunity not to claim it and actively manage it.
Jun 5, 2017 | Digital Marketing, SEO
Without links, there would be no web. Every website is interconnected to other sites by way of hyperlinks. Links are the glue that holds the internet together. So what is a backlink?