Why Video Content is King

Why Video Content is King

Although he didn’t coin the phrase, when Bill Gates proclaimed in 1996 that “content is king,” he was applying this advertising and marketing statement to the Internet. The Internet has come a long way in the interceding decades. Video content is now the new king. But for all the video on the Internet, too many businesses apparently still need to be convinced why video content is king because they certainly aren’t using video to their advantage.